If you are a business owner or a property manager, you want to send a message that your company knows what it is doing. You never want someone to drive by your property and be turned off by what he or she sees. Sloppy grounds, misspelled words on signage, tattered awnings and even overflowing wastebaskets are an indication to many people that a company is in chaos. People might think, “If a company can’t even do the simple things right, how do I know they can do anything properly?” Here are a few ways to give potential customers confidence in your operations.
Street Sweeping
Parking lot sweeping is a little something extra that shows your company cares about the details. Street sweeping Washington allows you to set up a schedule of when you want professionals to come in and clean your parking lot and any road entrances and exits into your building. You can also clear off any sidewalks while you are at it. Your grounds can also be improved by picking up debris from flower beds and changing garbage cans. Other services to consider along this line include pressure washing, landscape maintenance and day porting.
Sign Maintenance
As people drive by your company, they will read your signs. If they notice something amiss such as bad grammar, dropped letters or misspelled words, they will probably laugh a little. In the back of their minds, though, they might think twice about giving their hard-earned money to such a company. That is not the position you want to be in, especially when every potential customer is important. Attractive business signage is critical for many reasons:
- Enhances communication
- Provides cost-effective advertising
- Builds brand awareness
- Increases revenue
Good signage attracts people to your company. Bad signage can drive them away.
Quality Communication
If your company regularly sends out notices, letters, brochures or even newsletters to clients, it is important to make sure these are done professionally. Not all of your customers will care about this, but some undoubtedly will. A confusing communication is a sign that a business might be in over its head. It could also direct a client to the wrong thing, to go to the wrong place or to show up on the wrong date. You don’t want to frustrate your valuable customers; you want to help them as much as possible, and they will appreciate that and reward you with their patronage.
